![](https://cdn.myportfolio.com/ca1ac189e0d01d3cc3ed83642a2c6d4c/e09fd5ad-0d59-4655-9995-b4f4de7a443e_rw_1920.png?h=d6841eeb6dc15d828c185c4d8e73be41)
X e r o
U n d e r g r o u n d C a m p a i g n
Design team collaboration for Xero UK’s underground campaign aimed to boost brand awareness and position Xero as disruptors in a stagnant market.
Client: Xero - Online Accounting Software
Art Director: Megan Wilson
Graphic Design: Megan Wilson, Bey Rodrīguez
![](https://cdn.myportfolio.com/ca1ac189e0d01d3cc3ed83642a2c6d4c/3da22be6-df04-44bf-bae4-05608b41419b_rw_1920.jpg?h=b1253de3305439b61c0b5a0b3f1f7eab)
![](https://cdn.myportfolio.com/ca1ac189e0d01d3cc3ed83642a2c6d4c/7391925d-b597-4b56-b468-303e567668a4_rw_1920.jpg?h=1c862f5bff1c7afff3c5457362ce73a7)
![](https://cdn.myportfolio.com/ca1ac189e0d01d3cc3ed83642a2c6d4c/ec115a87-d330-45cd-b02f-4439bd164f4c_rw_1920.jpg?h=d1e3f323130432f57627d9be85ff5292)
![](https://cdn.myportfolio.com/ca1ac189e0d01d3cc3ed83642a2c6d4c/50530014-0c06-46b4-b370-62dab3fe0700_rw_1920.jpg?h=db83c76ab835648b5703109aafd3b773)